01. STRATEGY
Analysis
Сompetitor research User journey mapping
FOOD ＆ DRINK
About a Project
Food & Drinks is a mobile application developed for a nationwide restaurant chain to enhance customer engagement and streamline the food ordering experience. The app offers users a visually rich and intuitive interface to browse the menu, discover seasonal offers, and participate in the brand’s loyalty program — all via their smartphone. It integrates geolocation, multichannel notifications (push, email, SMS), and QR code scanning for seamless in-store and digital interaction.
Project Idea
The client's vision was to create a modern, scalable food-ordering solution that would:
- Provide a full digital menu with intuitive navigation
- Support loyalty point tracking and personalized offers
- Enable seasonal promotions and campaign updates
- Integrate QR functionality for in-store engagement
- Deliver timely notifications via multiple channels
Implementation
We moved from planning to execution through structured product development stages.
02. UX／UI
Design
Clean interface focused on accessibility and promotion visibility
03. CODE
Development
Two-week sprints with continuous feature delivery and feedback
04. DEVOPS
Integration
CRM, loyalty systems, and internal platform connections
05. GROWTH
Release ＆ ASO
Functional, UI, and load testing across devices and OS versions
Challenges We Solved
Complex Catalog:
Scalable multi-level structure (Women, Men, Kids)
UX Optimization:
Optimized interface for fast browsing, filtering, and ordering
Flexible Products:
Designed the system to handle new brands, SKUs, and seasonal campaigns
Mobile-first UI:
Delivered a clean, adaptive layout that remains intuitive across devices
Planning
Input
Visual and intuitive mobile menu
Loyalty program integration
Real-time promotions
Geolocation-based filtering
In-store engagement via QR
Personalized notifications
Analysis
Market and competitor research
Stakeholder interviews & scoping workshops
User journey mapping based on in-store behavior
Persona creation for key user groups
Outcomes
High-fidelity UI prototypes
Scalable and documented app architecture
CRM & loyalty system integration plan
Feature roadmap with engagement mechanics
Main Features of the Project
Visual Menu Browsing:
Categorized dishes with rich visuals and details
Favorites:
Users can save favorite items for quick reordering
Geolocation:
Detects nearby restaurants and filters results by distance
Loyalty Program:
Users track point balance, history, and rewards
Promotions ＆ News:
Live feed of seasonal offers and announcements
QR Scanner:
Enables users to unlock offers or earn rewards in-store
Screens
Interactive Prototype
Explore the design in action — click through to experience how it works
Technology Stack
Platform:
Swift
Utilities:
QR scanning SDK
Backend:
Integration via Loyalty Platform API
CMS:
Custom solution for menu & campaign management
Project Management:
Scrum methodology with 2-week sprints
Notifications:
Firebase Cloud Messaging, Twilio
