01. STRATEGY
Analysis
Competitor research User journey mapping
E-commerce
About a Project
E-commerce is a mobile shopping application designed for a multi-brand fashion retailer targeting women, men, and kids. The app delivers a modern, streamlined shopping experience — from browsing categories to placing secure orders — with an emphasis on speed, simplicity, and visual clarity. It includes user accounts, favorites, dynamic filtering, real-time shipping options, and analytics.
Project Idea
The client aimed to create a flexible and scalable mobile platform where customers could:
- Discover new fashion collections for all age groups
- Easily search, filter, and explore across brands and sizes
- Save favorite items and manage purchases in a few taps
- Enjoy a minimalistic, mobile-first interface that feels intuitive and engaging. The primary goal was to improve user engagement and drive mobile conversions.
Implementation
We began with in-depth market research and UI analysis of top-tier fashion apps.
02. UX／UI
Design
UX flows & wireframes Clean, modular UI design
03. CODE
Development
Agile iOS development E-commerce features
04. DEVOPS
Integration
Payments & shipping APIs Third-party services
05. GROWTH
Release ＆ ASO
Testing & QA assurance Product launch
Challenges We Solved
Complex Catalog:
Scalable multi-level structure (Women, Men, Kids)
UX Optimization:
Optimized interface for fast browsing, filtering, and ordering
Flexible Products:
Designed the system to handle new brands, SKUs, and seasonal campaigns
Mobile-first UI:
Delivered a clean, adaptive layout that remains intuitive across devices
Planning
Input
Diverse catalog for all age groups
Clear navigation & streamlined catalog
Mobile-first, trend-driven UI
Secure, seamless checkout
Analysis
Stakeholder workshops & scope definition
User journey and edge-case mapping
Key UI states and screens defined
Interactive prototype
Outcomes
Production-ready mobile app design
Modular UI system for scaling
Full dev handoff (assets & specs)
Third-party & analytics integration plan
Main Features of the Project
Favorites:
Allows users to save items and return to them later
Cart ＆ Checkout:
Smooth and secure payment flow via Stripe and PayPal
Order History:
View previous purchases and order statuses
Category-Based Catalog:
Filtered by gender, age, brand, size, and price
Personal User Account:
Track orders, update info, manage preferences
Real-Time Shipping:
FedEx (US) and DPD (EU) integration
Screens
Interactive Prototype
Explore the design in action — click through to experience how it works
Technology Stack
Platform:
Swift
Backend:
FedEx API, DPD API
User Auth ＆ Database:
Firebase
Payment Integration:
Stripe, PayPal
Analytics:
Google Analytics
Project Management:
Scrum methodology with 2-week
